In a world where consumers are constantly inundated with marketing messages, it’s more important than ever to make sure your website is optimised for mobile. Mobile devices are now the primary way people access the internet, so if your website isn’t designed for small screens, your desktop-focused company is missing out on a huge opportunity to reach your target audience unlike a mobile-only company.
Optimising for mobile is crucial for businesses to improve conversion rates and reduce abandoned rates. It is no secret that mobile devices are becoming increasingly prevalent in our lives. In fact, a recent study by comScore found that nearly 60% of digital media time is now spent on smartphones and tablets.
Companies focused on mobile
As the world becomes more and more digitized, it’s no surprise that mobile devices are becoming increasingly important in our everyday lives. In fact, studies show that over 60% of web traffic now comes from mobile devices, and this number is only going to continue to grow.
- In recent years, there has been a trend of companies claiming to be mobile-only. This means that they design and optimize their products and services for mobile devices first and foremost, with desktop versions being an afterthought.
- In order to assess the impact of a mobile-only approach, it is essential to employ analytics in order to track and measure progress. This data can help pinpoint areas of improvement and opportunity, as well as identify any potential issues that may need to be addressed.
- Additionally, analysts can use this information to develop hypotheses about how changes in the mobile experience may affect conversion rates. By constantly monitoring the data, businesses can make necessary adjustments on an ongoing basis in order to optimize their mobile strategy for maximum impact.
Moving from desktop to mobile
Though we are living in a digital world, there are still many businesses that have not made the switch from desktop to mobile. This is surprising, considering that most people now use their smartphones for everything from checking the weather to online shopping.
The high abandoned rate for desktop (85%) is indicative of a number of issues that can be addressed by thinking mobile first. First, the average desktop user has a shorter attention span than a mobile user, so your content must be concise and to the point. Second, users are more likely to be interrupted while using a desktop than a mobile device, so it’s important to make sure your content is easily digestible.
Mobile devices are the primary way that consumers access the internet. In fact, over 60% of internet traffic is now from mobile devices. This means that if you want to reach your target audience, you need to make mobile your first priority.
Improved conversion rates
No need to change the product, just the screen
The low-hanging fruit of optimising for mobile
In order to better meet the needs of their customers, businesses should adopt a mobile-first approach for a better customer experience. This means making sure that the mobile version of their website is optimised for both users and search engines.
In today’s mobile-first world, it’s more important than ever to design your website with a mobile-first approach. By doing so, you can ensure that your website is optimised for the smaller screen sizes and touch-based input of mobile devices, which can in turn lead to better conversion rates.
There are a few key things to keep in mind when designing for mobile conversion rates: first, make sure your site loads quickly on mobile devices; second, keep your forms short and easy to fill out on a small screen; and third, use clear call-to-actions that are easy to tap on a touchscreen. By following these tips, you can help ensure that your website is ready for the mobile-first world and that you’re making the most of potential conversion opportunities.
Conclusion
Mobile first design is becoming an integral part of modern web development. To maximize your website’s potential, it’s important to consider the mobile experience when building your pages.
Mobile optimization isn’t just about making your website look good on a smaller screen. It’s also about ensuring that your website loads quickly and effectively on all types of mobile devices. In today’s fast-paced world, people expect instant gratification, and if your website doesn’t deliver, they’ll simply move on to the next one.