The Importance Of Campaign Goals In Digital Marketing
When it comes to promotion and advertising, it is essential to know what a campaign goal is and how it can be beneficial for digital marketing. A campaign goal is the sole purpose or benchmark that is set to determine the success of an advertising campaign. It is also a part...
Lean Startup Model for B2B Lead Generation and Marketing
The lean startup model has been gaining a lot of traction in recent years, especially in the startup space. However, the model is not just limited to startups—it can be applied to any business, including B2B businesses.
The lean startup model is all about...
Brand Value Proposition : Define Your Customer Target Group
Before launching any marketing campaign, it is essential to first identify and define the target group that the campaign is meant for. The customer target group (CTG) can be defined as a segment of the population that is most likely to purchase the product or service that is...
Unlock B2B Lead Generation with a Powerful Digital Marketing Funnel
A digital marketing funnel is a system that helps marketers to understand and optimize the customer journey from the first touch-point to the purchase. It is made up of various stages, from initial contact to conversion, that helps marketers to track the progress and...
Customer Engagement: Unlock Growth by Understanding Your Target Audience
Introduction
Customer Engagement is more than just interaction; It’s about delivering value that resonates with their needs and preferences. It has emerged as a vital metric in today’s business world. Signifying the quality of a company’s relationship with...