If you thought SEO was a thing of the past, you could not be more wrong. SEO is very much alive, despite the ‘SEO is dead’ search online. Ironically, people who post these articles are also using SEO to bump their pages on organic search engines!
Anyway, coming to the point, SEO campaigns are very effective for marketing any productor service,especially in today’s advanced digital age. In 2020 alone, there were 6.9 billion queries on Google in a day. Take that. To add to that, 78% of consumers have spent more time searching for a product than researching in a store. Such is the power of online search engines, which naturally makes SEO, search engine optimization extremely important.
Why SEO?
We know you might find 100 articles on the importance of SEO, but it’s important and relevant to our discussion today. SEO is an integral part of digital marketing, and naturally, e-commerce. In light of the recent pandemic, the e-commerce market splurged, and so did the use of SEO.
Simply put, SEO is the most cost-effective way to target customers online. Think of it this way. You may have a great website, a great product or great services;how will customers know you exist? The answer is,leveraging the power of SEO. SEO campaigns will improve the visibility and searchability of websites, and that’s just what businesses need amidst burgeoning competition.
Expand or Discard?
Unless you know how well the SEO campaign is faring, how will you know whether to go all in or discard or strive to improve the marketing strategy?
Create a Smarter ROI Strategy
The more insights you have about the efficacy of your SEO campaign, you’d be able to draft a more lucrative ROI strategy for your business.
Average ROI for E-commerce SEO Campaign
Unless you know what the average or expected ROI is for e-commerce SEO, how will you know if you are faring well? So without further ado, let’s answer a commonly Googled query: what is the average ROI for e-commerce SEO?
When you consider the dollar returns of an SEO campaign, here are 2 things to consider:
- The average revenue per session
- The annual revenue from organic traffic
According to research, the average ROI for e-commerce SEO is somewhere between $1.09 and $2.75 per $1 invested. Of course, the farther on this scale you are, the better!
This ROI concept is used to measure the success rate of SEO campaigns to see whether to continue or make efforts to improve your marketing efforts.
How to Calculate SEO Campaign ROI?
Here are a few steps that you can use to calculate your SEO campaign’s ROI.
1.Use Google Analytics
Before you start an SEO campaign, set up a Google Analytics account. This way, your company can track metrics about customer engagement and traffic like website traffic, conversions and bounce rate. Using these features, your company can receive insights intothe impact of your SEO campaign.
2. Analyze Conversion Tracking
You should run a conversion report through GA to receive insights on your website traffic. You will be able to see the number of conversions as well as the value of these conversions. This way, you can compare these values with the money you have spent on your SEO campaign.
3.Calculate ROI Percentage
Use this formula to get your SEO campaign ROI percentage:
Profit-Cost /Cost x 100
Final Word
Knowing your company’s e-commerce SEO campaign revenue is the first step to deciding your marketing strategy. If your RI is lower than the average or expected value, you’ll know it needs change. Otherwise, it’s good to continue to even expand. This way, you can make better, more informed decisions to boost your company’s revenue amidst a growing and more competitive e-commerce market!
