The digital landscape changes so frequently that it’s near impossible to predict what the future of advertising holds. In the wake of the pandemic, more products and services have shifted online, making digital marketing extremely competitive.
If you want to stay ahead of the game, you need to keep up with the latest online advertising trends so your company can draft the most effective digital marketing campaigns. Carrying past advertising trends is, quite frankly, redundant.
As new platforms, features and algorithms emerge, knowing how to hit the nail on the head is extremely important. Today, ads are content-so any business that knows how to leverage the power of advertising will succeed. But to do that, you need to be aware of what works NOW.
Understanding the need for a finger-on-the-pulse market approach, this guide will walk you through the most
relevant and effective online advertising strategies that you need to know in
2021.
1.Social Media Marketing
In the new age, be prepared to invest more resources in social media marketing. The graph below shows how useful social media marketing will be in this year. When it comes to advertising, exposure is the primary concern for businesses, especially startups. Since they can’t compete with companies with large marketing budgets, this is the most effective tool to get exposure.
Image Description: Benefits of Social Media Marketing in 2021
A whopping 56.8% of the world’s population is active on social media. Today, the majority of our customers belong to the later generations, Gen Z and so on. Where are these people? They aren’t switching TV channels or looking through newspapers. They are on social media sites like Facebook and Instagram, so that’s where the businesses targeting these consumers should advertise too.
2.Use Micro-Influencers and Bloggers
In this new age, there has been a consumer paradigm shift. The new-age consumer is very smart and aware. Instead of being influenced by what the business is saying about itself, they are more likely to trust third parties like influencers and bloggers who they trust.
2021 has welcomed influence marketing, which 80% of businesses find to be very effective. If you want to attract the new age consumer, you need to win their trust and this can be done by conveying a message through influencers who they love. Influencer marketing achieves KPIs like brand awareness and conversion, which help increase social reach, build brand credibility, and make sales.
3.Concentrate on Web Design
If you thought having a standard website was okay, it doesn’t work anymore. Web design is vital in 2021. Marketing has been divided intopre-pandemic and post-pandemic eras. In light of social distancing, businesses that didn’t really have an online presence were forced to shift their products and services online. But with this, competition has also increased, due to which you need to concentrate on web design in 2021.
You may use SEO and attract leads, but your website is the center of all your digital marketing strategies. Hence, it should make a good impression and, more importantly, is easy to navigate. After all, you want to create an easy and seamless experience for the consumer, so he doesn’t drop out of the sales funnel.
4.Create Video Content
As digital marketing trends evolve, video content has become the mainstay for online advertising in 2021.In fact, predictions stated that consumers spend an average of 100 minutes watching video content a day. This is a considerable increase of 19% from 2019.
Today, consumers are dedicating more time to video content as ‘on-the-go entertainment’ to watch on their mobile phones. When you combine this with the importance and effectiveness of visual content, video content should be the focus of marketers in 2021.
5.Interactive Marketing
As consumers start taking more interest in what products and services they invest in, it is important to build relations with the brand. One way to do this is through two-dimensional, interactive marketing, which amalgamates both interaction and collaboration.
Brands with an online or social media presence should have product launches, host contests and giveaways that attract and involve potential customers. Whenever you encourage a promotion, you will notice a spike in purchases or at least engagement.
Conclusion
As the world of digital marketing advances, businesses should shed old strategies and adopt new ones to attract the new age consumer and drive leads and sales. As e-commerce becomes the norm, online advertising is the single most important way to make a mark and acquire a larger market Share
