Social media marketing is the foolproof digital advertising strategy for 2021—we all know that. But knowing that isn’t enough. COVID-19 literally changed the way we do business. Social media marketing played a pivotal role in the growth of brands in this age. When the whole world was tethered to their couches at home, the only option left was to look through social media posts to kill time. Do you realize the scope of advertising there is at these platforms?
The social media marketing trend has continued in 2021 too, and this is what you need to keep in mind to create brand awareness,get conversions and boost ROI. But here’s the catch. Just any social media marketing strategy won’t work—you need to know what exactly will do the trick.
This guide will tell you how to build your social media marketing strategy in 2021.
Set Your Goals
Whatever social media marketing strategy you’re creating, you need to first set your targets, i.e., business goals. What are you planning to achieve via this strategy? This will help you hone the strategy to achieve that specific goal. Otherwise, this vague strategy won’t really achieve anything and only take money from your budget as well.
Now, you also bear in mind that you should set realistic goals. But what are the goals that you could plan to achieve through your social media marketing strategy?
- Increase brand awareness
- Drive traffic to your site
- Generate leads
- Increase ROI
- Brand engagement
- Community building
Knowing specifically what you want to achieve, you will be in a better position to target your social media marketing strategy to do just that. This way, you can set potential metrics and KPIs to measure the set goal. Knowing your goal will ultimately dictate everything, from the type of content you should produce to the timing and delivery of your content. For example, if your goal is brand awareness, you should focus on mentions, shares, and follower count.
Know Your Target Audience
To create effective digital marketing ads, you need to first know who you’re selling your marketingproduct or service to, i.e., your target audience. The buying process is mainly in the hands of the consumer, so you need to know what these people would like. Your target audience may be defined by age, geography, income, interests and various other factors.
If you think this isn’t important, take this. A whopping $37 billion is wasted on ads that fail to engage the target audience. Advertising isn’t exactly cheap, so are you willing to incur this risk? If not, you should know your target audience. Fortunately, this doesn’t require much effort today. There is abundant demographic data available as well as plenty of social media analytics tools to gain insights about your target audience.
Social Media Platforms
For example, these insights tell you that there is a far greater number of women on Pinterest than men, so that’s probably the social media platform a women’s clothing or makeup brand should choose. Similarly, Instagram is full of Gen Z, paving the way for bold content. When you understand your target audience, you’re able to choose social media platforms that would be more effective in marketing your product to the desired consumer.
Type of Content
This will also help you understand what type of content your target market would appreciate. Knowing the type of content that would boost the conversion rate will help make a difference. For example, depending on the generation and age group, you may even incorporate memes into your social media marketing strategy to somehow assert your brand name.
Create Engaging and Up-to-Date Content
While this is a no-brainer, you’d be surprised to know how many businesses actually make the mistake of ignoring what content will actually make a difference. You need to know what’s in. After all, you want to create digital advertising ads that will be most effective.
To make your content strategy, you need to know about social media trends. Where hashtags were once all the hype, now there is a huge focus on short videos, especially since the start of 2021. Similarly, there is stress on time-sensitive posts as well. Knowing what will sell in this day and age will ultimately dictate your social media marketing success.
Social media marketing is all the rage,but that’s not going to do much unless you take into account what works today. Knowing the latest social media trends, your target audience and your business goals will help you draft a winning social media marketing strategy for 2021.