What is the Average ROI for an E-commerce SEO Campaign?
![SEO insights for E-commerce SEO benefits](https://www.thinkprile.com/wp-content/uploads/2021/10/computer-g50fc4ea9c_1920-1-1024x683.jpg)
If you thought SEO was a thing of the past, you could not be more wrong. SEO is very much alive, despite the ‘SEO is dead’ search online. Ironically, people who post these articles are also using SEO to bump their pages on organic search engines!
Anyway, coming to the point, SEO campaigns are very effective for marketing any productor service,especially in today’s advanced digital age. In 2020 alone, there were 6.9 billion queries on Google in a day. Take that. To add to that, 78% of consumers have spent more time searching for a product than researching in a store. Such is the power of online search engines, which naturally makes SEO, search engine optimization extremely important.
Why SEO?
We know you might find 100 articles on the importance of SEO, but it’s important and relevant to our discussion today. SEO is an integral part of digital marketing, and naturally, e-commerce. In light of the recent pandemic, the e-commerce market splurged, and so did the use of SEO.
Simply put, SEO is the most cost-effective way to target customers online. Think of it this way. You may have a great website, a great product or great services;how will customers know you exist? The answer is,leveraging the power of SEO. SEO campaigns will improve the visibility and searchability of websites, and that’s just what businesses need amidst burgeoning competition.
Expand or Discard?
Unless you know how well the SEO campaign is faring, how will you know whether to go all in or discard or strive to improve the marketing strategy?
Create a Smarter ROI Strategy
The more insights you have about the efficacy of your SEO campaign, you’d be able to draft a more lucrative ROI strategy for your business.
Average ROI for E-commerce SEO Campaign
Unless you know what the average or expected ROI is for e-commerce SEO, how will you know if you are faring well? So without further ado, let’s answer a commonly Googled query: what is the average ROI for e-commerce SEO?
When you consider the dollar returns of an SEO campaign, here are 2 things to consider:
- The average revenue per session
- The annual revenue from organic traffic
According to research, the average ROI for e-commerce SEO is somewhere between $1.09 and $2.75 per $1 invested. Of course, the farther on this scale you are, the better!
This ROI concept is used to measure the success rate of SEO campaigns to see whether to continue or make efforts to improve your marketing efforts.
How to Calculate SEO Campaign ROI?
Here are a few steps that you can use to calculate your SEO campaign’s ROI.
1.Use Google Analytics
Before you start an SEO campaign, set up a Google Analytics account. This way, your company can track metrics about customer engagement and traffic like website traffic, conversions and bounce rate. Using these features, your company can receive insights intothe impact of your SEO campaign.
2. Analyze Conversion Tracking
You should run a conversion report through GA to receive insights on your website traffic. You will be able to see the number of conversions as well as the value of these conversions. This way, you can compare these values with the money you have spent on your SEO campaign.
3.Calculate ROI Percentage
Use this formula to get your SEO campaign ROI percentage:
Profit-Cost /Cost x 100
Final Word
Knowing your company’s e-commerce SEO campaign revenue is the first step to deciding your marketing strategy. If your RI is lower than the average or expected value, you’ll know it needs change. Otherwise, it’s good to continue to even expand. This way, you can make better, more informed decisions to boost your company’s revenue amidst a growing and more competitive e-commerce market!
How Does Marketing Automation Benefit a Business Overall?
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At one time, the term ‘marketing automation’ may have conjured up images of transformers, but it has become increasingly popular in today’s day and age. Put simply, marketing automation is an umbrella term for any solution or tactic that businesses use to streamline and automate marketing activities and operations.
While marketing automation is still considered a young market, the marketing automation industry is estimated to reach a whopping $6.3 billion by 2026.
This means that marketing automation is all set to be the staple for every successful company’s marketing strategy. Here are 5 reasons why marketing automation is a worthwhile investment for businesses today and tomorrow.
But before that, let’s talk a bit more about the mainstay of the digital era.
What is Marketing Automation?
Marketing automation refers to the process of using software to automating repetitive marketing tasks like email marketing, social media posts and others. Marketing automation helps throughout the sales funnel-right from the process of finding customers to converting leads to conversions.
If you’re not using marketing automation for your business as yet, there is no time like the present. According to a report,80% of marketers attribute their success to marketing automation.
Benefits of Marketing Automation for Businesses
Now that we have established that marketing automation is widely used by companies and is all set to increase in the near future as well, what exactly is it used for? Let’s look at some major benefits of marketing automation for businesses.
Lead Generation
Qualified leads are the holy grail of marketing automation. Lead generation is the process of identifying target customers for your business and getting them into your sales funnel.
Let’s suppose you run a business and you’re attracting traffic to your website or page. While some of these customers make it to the end of the sales funnel, as shown above, others leave without making any sales. Now, your aim is to reel in the customers who left in the middle. How do you do that? Email marketing is a viable solution but imagine how taxing it would be to customize an email for every single person?
Lead Nurturing
This is where marketing automation will help immensely. You can pick a software program that streamlines this emailing process. It will then automatically send emails to these ‘missed’ customers based on their browsing habits. This way, a customer may be tempted to revert back to your page and increase chances of lead generation and conversions.
Marketing automation also provides detailed insights on potential customer behavior. Marketing automation platforms and software enable companies to discover and understand your prospective customers’ interests and where they are in the sales funnel. This way, you can schedule your follow-ups around these insights for better results.
Improved Cooperation between Marketing and Sales
In business, the challenges that arise from discrepancies between marketing and sales have been an evergreen topic of debate. Now with the integration of CRM and marketing automation, you can put this worry to rest, a term that we call CRM marketing automation.
Often, sales and marketing have different viewpoints on targeting a customer. While sales know when it’s best to contact a prospect, marketing is more aware of what stages their intervention is required. When you put these two together, you’ll get far better touch points.
Personalization
Since customer data and insights are stored in different systems, it can often be hard to achieve effective personalization. However, with CRM marketing automation, businesses can send tailored messages that are based on each customer’s behavior as a result of better identification of customer data points like past purchases, interests, and so on.
Hence, CRM marketing automation helps provide customers a satisfactory and seamless customer experience, improving sales.
Get Started on Marketing Automation
To sum up, it’s safe to say that marketing automation increases the chances of a customer completing the sales funnel-sometimes by making efforts to lure them and other times by making communication between different segments (read: lifelines) of the business simpler.
As a customer goes through different stages of the customer life cycle, marketing automation platforms allow you to provide the right content at the right time. Get on the relevant marketing automation platforms and spur sales in no time!
What is ABM? Account Based Marketing vs. Inbound Marketing
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Close your eyes, and imagine…
Instead of going through bundles of hurdles to simply get a sales process started, what if you could directly begin by selling to your best-fit and highest-value clients?
Think of all the efficiency achieved and time saved by not having to market and sell to unqualified leads, who’re especially not the right fit for your business. In short, you can divulge into the stages of engaging and delighting your most lucrative target accounts.
Sounds too good to be true, right?
Well, it isn’t.
With the rise and mass acceptance of new technologies and account-based marketing, you can now realistically achieve all this!
Wondering “what is account based marketing?”, fret not, we’ve got you covered. In this post, we’ll discuss how this process enable businesses to align their sales and marketing endeavors from the get-go to foster long-term business growth, boost revenue and satisfy customers!
So, without any more delays, let’s dive in!
What Is Account Based Marketing?
Account based marketing, also commonly referred as ABM is a focused growth strategy in which the sales and marketing teams of a businessjoin hands to create highly personalized buying experiences for a mutually-identified set of best-fit, and highest-value accounts within a market.
This business marketing strategy concentrates resources on developing tailored campaigns specially designed to engage each account, founding the ultimate marketing message on the particular needs and attributes of the account. In addition to this, account based marketing (ABM) also takes a more holistic marketing that’s beyond merely lead generation. The key founding principle of ABM states, encouraging up selling and cross-selling to existing customers through marketing is the best way to get the most value from your largest accounts.
Here’s a simple depiction of ABM and conventional marketing:
AccountBased Marketing (ABM) Approaches
The ABM approach was first pioneered by ITSMA in the 2000s. However, over the years, it has identified three different types of ABM approaches that businesses generally take. These approaches include:
- Strategic Account Based Marketing (ABM) – Building and fostering lucrative relationships is the core focus of this approach, and it’s executed on a one-to-one basis, generally for highly strategic accounts.
- Account Based Marketing (ABM) Lite –This approach makes it possible for businesses to pursue account based marketing at scale. The focus is largely on lightly tailored campaigns targeted at a small group of similar accounts.
- Programmatic Account Based Marketing (ABM) – The programmatic ABM approach somewhat combines the previous two ABM approaches by calling upon state-of-the-art technologies to personalize marketing campaigns for target accounts at scale. This approach also simultaneously focuses on a certain vertical or horizontal segment.
Remember, the decision to use just one approach or an amalgamation of all depends greatly on your organization and the sophistication of your account based marketing program.
Benefits of Account Based Marketing
ABM is an increasingly popular approach for businesses that aim to target larger accounts. Therefore, if you’re trying to sell into large target accounts with lengthy sales cycles and big deal sizes, the ABM approach can offer you several benefits over other marketing approaches. Here are some of those benefits:
Personalized marketing approach
- Clearer ROI
- Sales and marketing alignment
- Shorter sales cycles
- Fewer wasted resources.
Face Off: Account Based Marketing vs. Inbound Marketing
We’ve come across several marketers who wonder if they should dedicate their resources to account based marketing or inbound marketing. But let us end this debate once and for all.
“Account Based Marketing vs. Inbound Marketing” isn’t an either-or solution or decision.
In fact, both of these approaches have a critical place in the contemporary marketing toolbox, and in actuality complement one another.
Think of them like peanut butter and jelly; Batman and Robin; bat and ball…
These are definitely some of the strongest and greatest partnerships ever to exist.In fact, they are forces to be reckoned with when they work together.
Likewise, when paired, ABM and inbound marketing have the power to turn around things for your business.
You may question, “How exactly does this partnership work?”
Well, as you learned, account based marketing is a highly targeted strategy. On the other hand, inbound marketing is more “foundational” if you what we mean. Unlike ABM, the inbound marketing methodology and growth strategies enable businesses to attract customers by creating valuable content, search engine optimization, and a pleasing customer experience.
Instead of interrupting the target audience and existing customers, inbound marketing enables marketers to more organically provide their audience with the info they want or need, when they need it. In a nutshell, inbound marketing lays the groundwork for a robust ABM strategy through highly efficient and targeted resource allocation of high-value customer accounts.
Closing Note
Now that you know what ABM is and how it can help your business, it’s time to put this knowledge into practice. However, keep in mind that if the results aren’t as great as you anticipated the first time around, do not be discouraged! Arguably, the best thing about digital marketing is the fact that results are measurable, allowing you to figure out exactly where you need to improve and evolve.
In the opposite scenario of ABM yielding massive returns for your business, just keep going on with the great work!
How to Build Your Social Media Marketing Strategy for 2021?
![How to Build Your Social Media Marketing Strategy for 2021? SEM](https://www.thinkprile.com/wp-content/uploads/2021/10/social-media-ga08bfd1b2_1920-1024x567.jpg)
Social media marketing is the foolproof digital advertising strategy for 2021—we all know that. But knowing that isn’t enough. COVID-19 literally changed the way we do business. Social media marketing played a pivotal role in the growth of brands in this age. When the whole world was tethered to their couches at home, the only option left was to look through social media posts to kill time. Do you realize the scope of advertising there is at these platforms?
The social media marketing trend has continued in 2021 too, and this is what you need to keep in mind to create brand awareness,get conversions and boost ROI. But here’s the catch. Just any social media marketing strategy won’t work—you need to know what exactly will do the trick.
This guide will tell you how to build your social media marketing strategy in 2021.
Set Your Goals
Whatever social media marketing strategy you’re creating, you need to first set your targets, i.e., business goals. What are you planning to achieve via this strategy? This will help you hone the strategy to achieve that specific goal. Otherwise, this vague strategy won’t really achieve anything and only take money from your budget as well.
Now, you also bear in mind that you should set realistic goals. But what are the goals that you could plan to achieve through your social media marketing strategy?
- Increase brand awareness
- Drive traffic to your site
- Generate leads
- Increase ROI
- Brand engagement
- Community building
Knowing specifically what you want to achieve, you will be in a better position to target your social media marketing strategy to do just that. This way, you can set potential metrics and KPIs to measure the set goal. Knowing your goal will ultimately dictate everything, from the type of content you should produce to the timing and delivery of your content. For example, if your goal is brand awareness, you should focus on mentions, shares, and follower count.
Know Your Target Audience
To create effective digital marketing ads, you need to first know who you’re selling your marketingproduct or service to, i.e., your target audience. The buying process is mainly in the hands of the consumer, so you need to know what these people would like. Your target audience may be defined by age, geography, income, interests and various other factors.
If you think this isn’t important, take this. A whopping $37 billion is wasted on ads that fail to engage the target audience. Advertising isn’t exactly cheap, so are you willing to incur this risk? If not, you should know your target audience. Fortunately, this doesn’t require much effort today. There is abundant demographic data available as well as plenty of social media analytics tools to gain insights about your target audience.
Social Media Platforms
For example, these insights tell you that there is a far greater number of women on Pinterest than men, so that’s probably the social media platform a women’s clothing or makeup brand should choose. Similarly, Instagram is full of Gen Z, paving the way for bold content. When you understand your target audience, you’re able to choose social media platforms that would be more effective in marketing your product to the desired consumer.
Type of Content
This will also help you understand what type of content your target market would appreciate. Knowing the type of content that would boost the conversion rate will help make a difference. For example, depending on the generation and age group, you may even incorporate memes into your social media marketing strategy to somehow assert your brand name.
Create Engaging and Up-to-Date Content
While this is a no-brainer, you’d be surprised to know how many businesses actually make the mistake of ignoring what content will actually make a difference. You need to know what’s in. After all, you want to create digital advertising ads that will be most effective.
To make your content strategy, you need to know about social media trends. Where hashtags were once all the hype, now there is a huge focus on short videos, especially since the start of 2021. Similarly, there is stress on time-sensitive posts as well. Knowing what will sell in this day and age will ultimately dictate your social media marketing success.
Conclusion
Social media marketing is all the rage,but that’s not going to do much unless you take into account what works today. Knowing the latest social media trends, your target audience and your business goals will help you draft a winning social media marketing strategy for 2021.
Online Advertising Strategies You Need to Know in 2021
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The digital landscape changes so frequently that it’s near impossible to predict what the future of advertising holds. In the wake of the pandemic, more products and services have shifted online, making digital marketing extremely competitive.
If you want to stay ahead of the game, you need to keep up with the latest online advertising trends so your company can draft the most effective digital marketing campaigns. Carrying past advertising trends is, quite frankly, redundant.
As new platforms, features and algorithms emerge, knowing how to hit the nail on the head is extremely important. Today, ads are content-so any business that knows how to leverage the power of advertising will succeed. But to do that, you need to be aware of what works NOW.
Understanding the need for a finger-on-the-pulse market approach, this guide will walk you through the most
relevant and effective online advertising strategies that you need to know in
2021.
1.Social Media Marketing
In the new age, be prepared to invest more resources in social media marketing. The graph below shows how useful social media marketing will be in this year. When it comes to advertising, exposure is the primary concern for businesses, especially startups. Since they can’t compete with companies with large marketing budgets, this is the most effective tool to get exposure.
Image Description: Benefits of Social Media Marketing in 2021
A whopping 56.8% of the world’s population is active on social media. Today, the majority of our customers belong to the later generations, Gen Z and so on. Where are these people? They aren’t switching TV channels or looking through newspapers. They are on social media sites like Facebook and Instagram, so that’s where the businesses targeting these consumers should advertise too.
2.Use Micro-Influencers and Bloggers
In this new age, there has been a consumer paradigm shift. The new-age consumer is very smart and aware. Instead of being influenced by what the business is saying about itself, they are more likely to trust third parties like influencers and bloggers who they trust.
2021 has welcomed influence marketing, which 80% of businesses find to be very effective. If you want to attract the new age consumer, you need to win their trust and this can be done by conveying a message through influencers who they love. Influencer marketing achieves KPIs like brand awareness and conversion, which help increase social reach, build brand credibility, and make sales.
3.Concentrate on Web Design
If you thought having a standard website was okay, it doesn’t work anymore. Web design is vital in 2021. Marketing has been divided intopre-pandemic and post-pandemic eras. In light of social distancing, businesses that didn’t really have an online presence were forced to shift their products and services online. But with this, competition has also increased, due to which you need to concentrate on web design in 2021.
You may use SEO and attract leads, but your website is the center of all your digital marketing strategies. Hence, it should make a good impression and, more importantly, is easy to navigate. After all, you want to create an easy and seamless experience for the consumer, so he doesn’t drop out of the sales funnel.
4.Create Video Content
As digital marketing trends evolve, video content has become the mainstay for online advertising in 2021.In fact, predictions stated that consumers spend an average of 100 minutes watching video content a day. This is a considerable increase of 19% from 2019.
Today, consumers are dedicating more time to video content as ‘on-the-go entertainment’ to watch on their mobile phones. When you combine this with the importance and effectiveness of visual content, video content should be the focus of marketers in 2021.
5.Interactive Marketing
As consumers start taking more interest in what products and services they invest in, it is important to build relations with the brand. One way to do this is through two-dimensional, interactive marketing, which amalgamates both interaction and collaboration.
Brands with an online or social media presence should have product launches, host contests and giveaways that attract and involve potential customers. Whenever you encourage a promotion, you will notice a spike in purchases or at least engagement.
Conclusion
As the world of digital marketing advances, businesses should shed old strategies and adopt new ones to attract the new age consumer and drive leads and sales. As e-commerce becomes the norm, online advertising is the single most important way to make a mark and acquire a larger market Share
B2B Lead Generation: How To Do It Right
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Lead generation, the act of identifying and cultivating new potential customers, continues to be a key focus for businesses and marketers right now. B2B lead generation is never an easy task to accomplish.
Are you able to generate interest for your B2B product or service?
Getting prospective clients to purchase your products takes some necessary skills or better still guides to follow. There are several business growth strategies to adapt to be successful. Which is why, in this article, we shall enlighten you on some B2B marketing strategy, as well as discussing on how to do it right. To this effect, it is important that you keep on reading so as to gain more insight on being successful in lead generation.
61% of marketers rank lead generation as their number one challenge
Lead generation isn’t as easy as it once was and . According to a report from Hubspot, 61% of marketers consider generating traffic and leads to be their biggest challenge.
Generating traffic is a constant challenge
what are your company’s top marketing challenges?
How to do B2B lead generation right?
Identify your Ideal Customer for your product or service
53% of marketers spend at least half of their budget on lead generation. So, every entrepreneur should be highly focused on their prospective customers. The ability to find a customer for your business, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all. The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be.
Everyone is in the business of customer satisfaction in one or the other way round. The most important thing is to clearly identify the best customers for your product or service the buyer persona, and then focus on all marketing, advertising and sales efforts.
What is a Buyer Persona ?
A buyer persona is a model of the customer you wish to target. Personas represent the needs, goals, behaviors and concerns of the audience you intend to reach. They are an indication of how your audience thinks, what drives them to buy and why they buy in the first place.
![image2 linkedin](https://www.thinkprile.com/wp-content/uploads/2021/08/image2.png)
Despite being so effective for generating leads, LinkedIn looks relatively underutilized. Only 47% of marketers are actively using LinkedIn, despite the fact that 45% of them have gained customers through the platform. (Source: Quicksprout)
Steps To Carry Out B2B Lead Generation Correctly
The following are some of the lead generation steps to take to come out on top.
Step 1: Discover B2B leads
The first line of action to take is to search for the contact information of prospective buyers. Without buyers then the aim would be defeated. So, getting the contact information of prospective buyers can be gotten from several means, or better still, get from a third party.
Step 2: Get in touch with leads
Another important trend to take note of is the importance of rapid follow-ups. A 2019 study from Ziff Divas found that following up with online leads in less than 5 minutes makes them nine times more likely to convert into paying customers. (Source: Ziff Davis)
Leads are 9x more likely to convert when businesses follow-up within 5 minutes
After you have successfully discovered some quality leads, then it is expected that you reach out to leads. As you know, there are several ways to get in touch with or reach out to leads. Some of the prominently used ways are through social media, or if you prefer you can try cold outreach.
So how do you make sure you are responding within 5 minutes? Well, automation might help. Modern AI-powered chatbots and CRMs are capable of automatically responding to your customers for you, offloading this task from your sales team and helping you to drive those conversions while spending less.
Step 3: Know the stages leads are
This is the most important step and one that shouldn’t be taken for granted. It is important to know the stages of leads. There are about three stages; the research and awareness stage, which happens to be the stage where customers are curious and want to carry out more findings before committing. The consideration stage, which is a stage where customers are not fully committed to the product even though they seem interested in it. Lastly, the third stage is the decision stage, as it means the customer has gone through various vendors and he or she is convinced that this particular vendor offers the right product and they would want to purchase it.
Step 4: Closing leads
This is the final step and one which usually transcends to success. This step invariably means the prospect is not only satisfied but also would want to close up the deal.
So, having given the right insight on the steps to carry out lead generation, the next area to focus on is some of the best practices of B2B lead generation. Interestingly, there are about six practices we would focus on.
6 B2B Lead Generation Best Practices
1. Create urgency with countdown timers
Some b2b marketing strategy to take is to create urgency with countdown timers. As you know, customers or clients are not always precise with what they want, and they tend to take a considerable amount of time before committing to a product. Now, with countdown timers in place, it could hasten a customer’s decision as they come to terms that they have a limited amount of time to make a decision. Countdown timers are seen as a motivating factor for prospective clients and hence, making it one of the best lead generation practices to include.
2. Social media marketing
One process that helps you with your lead generation is the use of social media. One effective social media network that helps in generating leads is LinkedIn. This assumption is gotten from a high percentage of marketers who over time have been left impressed by the use of LinkedIn. Aside from this platform, other prominent platforms can help in generating leads, such as Facebook, Twitter and not to mention Instagram. These platforms are effective to generate leads even though you have to come up with a good strategy to achieve your aim.
3. Through backlinks
You would agree that when people rave about your product, it does not only create a feel-good factor but also brings about added trust to your business. Referrals are an important way of getting leads. However, another kind of referral that businesses thrive on is through backlinks. With backlinks, other websites would help you generate leads as they send customers or clients in your direction. But, it is important to know how best to build backlinks. Some of the prominent ways this is done is through:
- Creating content that people would find interesting and would want to associate with. Having a quality content would invariably lead to backlinks
- Help other companies in writing blogs.
- Ensure other websites have your content shared
4. Entice hesitant buyers
Some companies may seem interested in buying your product or are interested in signing up. As you know there are a couple of constraints that can frustrate b2b lead generation. For example, a company might need to verify if they can afford the offer being placed, even though they may be interested. This is why, you shouldn’t leave things stagnant but rather, focus on rebranding by offering more enticing offers when clients who may have shown interest resurfaces. So, in essence, another b2b lead generation best practice would be to keep hesitant buyers in the loop and interested.
5. Select a lead magnet to use
When trying to do b2b lead generation right, it is always important to use a call to action (CTA) which is a lead magnet. The interesting thing about lead magnets is that they come in various forms. It can be through checklists, locked content on your blog, it can be through infographics, and lastly, even though ebooks to name a few. The essence of lead magnets is seen as a form of exchange. Whereby, for you to have prospective clients’ emails, you would have to issue them something in return. Lead magnets are an impressive way of building your contact list. Having your lead magnets focused on your target audience can not be overemphasized. However, there are a few questions you might want to ask yourself before having a lead magnet created for your business. For example: Is the company large or small? Is the budget sufficient or not? Of what use would the product be to a business?
6. Use more long-tail keywords to boost leads
Long-tail keywords have minimal search volume. They are usually more direct, even though they may be three or more words long. A lot of times, users underestimate the importance of having long-tail keywords. This can slow the process of getting more leads and shouldn’t be ignored. However, it is of utmost importance to focus on the right long-tail keywords since it invariably leads to boosting sales and does require much SEO effort.
7. Outsourcing lead generation beats handling it in house
According to Fearless Competitor, outsourcing lead generation generates 43% better results than in-house lead generation. In light of those figures, it might be best to leave your lead generation to an agency and let your in-house team focus their efforts on other important marketing tasks.
We are Solving Sales Challenges Every Day
How can we Achieve That For You?
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Email Marketing
Through strategic email campaigns, we help you create highly effective emails that promote your brand and drive more sales.
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LinkedIn Services
From simply building your network to full conversation management and meeting set up, we are super connectors on LinkedIn for you.
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Content Generation
Our team builds compelling content to be used on your platform of choice to both generate interest and build an online presence that gets traffic.
Conclusion
It is important to know that there are different b2b marketing strategies that one can apply to his or her business as it would be of huge benefit towards generating leads. Also, a lot of times people do not know how to do b2b lead generation correctly. This is why, we have carefully given a thorough breakdown of the steps to carry out b2b lead generation, as well as giving you a proper insight on some of the best practices.
Lastly, b2b marketing is one process that should be carried out as it would expose your business and help you in generating leads.
10 Smart Ways to Scale Up Your e-commerce Platform
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After a long day at the office, you get on the bus to go home and decide to log onto Instagram. Within five minutes of scrolling on your smartphone and tablet, you have seen three e-commerce adverts; two of the ads are from a men’s clothing brand, while the last one is from an electronics store. Already, the sound system you just saw lingers in your head and then proceeds to head to that online store to buy it. Many people are like this nowadays, casually going about their day, then seeing something that intrigues and finally buying it. Brands employ numerous e-commerce strategies daily to capture the attention and sustain their audience’s interest. But how do these brands understand what people need? Better yet, how do they make their products so appealing?
This article will uncover ten easy and smart ways to scale up your e-commerce platform to increase your website traffic and patronage.
However, you need to understand this. E-commerce has become a viable platform for the world today. With more people on their smartphones, tablets, and other mobile apps, it is easy to capture their interests with effective e-commerce strategies. More importantly, for you to do so, you need to stand up from the crowd. There is an insane amount of e-commerce brands in the world today, and some of them are currently in your niche. No need to panic; it only shows a growing need; if you can find the right strategies, you can effectively increase your reach.
As such, the first place you need to look at in scaling up your e-commerce platform is content. You have to understand that it is either quality or nothing when it comes to implementing e-commerce strategies. This is because customers and potential customers are bombarded with a barrage of information every day by direct competitors and other brands. Therefore, your customers find another e-commerce outfit that offers them more if you do not scale up your e-commerce platform. Again, it is not a time to panic but invest in guaranteed techniques that will elevate your brand.
1. How Good is Your Content?
Content marketing strategies are essential to your brand, and they can be the deciding factor in breaking through the market and folding up. No brand wants the latter, but there is a thin line between both ends. However, employing the right content, marketing strategies will ensure that you are steps closer to reaching your goals and ultimately scaling your e-commerce brand.
Let’s address the elephant in the room – Content. What type of content do you want to be churning out as an e-commerce brand? What are you looking to achieve? Content varies depending on what you intend to pass across to the audience; there is video, audio, and written content that you can use depending on the content marketing strategies that you have in place. Also, the type of content you are churning out depends on the social media platform you are using. You must know what social media platform your audience uses the most, so you can implement the content marketing strategies there.
Regardless of the social media platform, you are implementing these content marketing strategies on, they all have to be quality and engaging. If you are running a clothing brand and you want people to see your new collection for summer. Probably you choose to use video content on Instagram, the video quality and sound have to be great to attract the right people. No one will want to watch a video that is not clear online. It is reported that the attention span of an average person is 12 seconds. This means you have about ten seconds to capture the interest of the audience and the remaining part of the video to sustain their interest. The same thing applies to the written content about your brand; you need to have a powerful introduction and an engaging body before closing on a high note.
2. Provide a solution!
In a world where thousands of brands occupy almost every ecommerce niche, you need to be able to adopt conversion optimization practices. This means you have to find a way to stand out and ensure more people come to your website and patronize your products, so aside from content market strategies, what else do you do? Providing a solution is also an aspect of content marketing, but it is more than scribbling down many catchy phrases together to form a killer headline. Your e-commerce brand has to find ways to improve the standard of living of its customers. This is why big e-commerce brands sell because they continue to find new ways to improve the customer experience every day. Therefore, scaling up your e-commerce business means providing a solution to your customers.
One way you can do this is by reviewing the competition and the industry in general. Find out what people are offering customers. Then also, look at what they are not giving the customers, is it in customer experience or the products. You need to capitalize on what the other brands are not doing.
3. Optimize Everything!
If you walk into a restaurant today, you will find that almost half of the people there are on their smartphones and tablets. You cannot blame them; everything is done on their phones today, whether it is banking transactions, emails, communication, you name it. Consequently, many people access websites and social media apps from their smartphones and tablets. Therefore, you need to optimize your website to function properly on mobile phones and tablets. You would not want a smartphone user to be a potential customer to wait minutes before one page of your website loads. People don’t have that much time; therefore, web optimization enables people to have a decent experience while checking your website.
Furthermore, optimization also means using the right keywords so that people can easily find your e-commerce brand. There are some popular words that people search for when they are looking for the type of product you offer. Therefore, optimizing your website to carry enough keywords to rank on search engine result pages is one great way of scaling up your e-commerce brand.
4. Connect with Influencers and other brands
In scaling up your business, you want to ensure that people think your brand is credible. You are looking to improve the reputation of your brand by partnering with well-known influencers and brands. Have you realized that e-commerce brands gain more followership and patronage when a reputable celebrity endorses them? It is an aspect of e-commerce strategies that brands use to scale up their business. With comedy skits gaining popularity globally, many e-commerce brands partner with influencers to make skits centered around solutions that the brand offers customers. This then creates brand awareness and increased patronage.
5. Customer Reviews
Some e-commerce brands dedicate some particular days to flaunt the reviews of customers who use their products. It would be best if you were not shy about showing how your products have greatly impacted your customers’ lives. Many people are looking for the comfort and solutions that your brand offers; therefore, customer review is another way to check the credibility of your brand. It helps to improve brand reputation and enhance the image of the e-commerce brand.
Depending on the content marketing strategy, you can choose what content you want to use to show customer reviews. Some brands use before and after pictures to showcase how well the customer has benefitted from the products.
6. Multiple Payment Options
There are many payment platforms that people use these days to make online transactions, so how do you know which ones to use? Asides from picking the popular payment gateways for your e-commerce platform, you need to conduct proper audience analysis to know which payment platforms are viable. Also, ensure that the payment gateways are working 24/7 since you never know when a customer makes a payment, and it can be a stain on your reputation if there are issues when it comes to payment for the product.
7. Quality Customer Service
Although there is a lot of work on the online aspect of the e-commerce business that you run, you also need to focus on other aspects. One way to scale up your e-commerce platform is by providing quality customer service. Conversion rate optimization increases when you can serve your customer better than the competition. Quality customer service entails prompt delivery and getting the exact order of the customer. Therefore, you must maintain a high level of quality when it comes to customer service, so your business continues to have a good reputation.
8. Diversify into new markets
Some e-commerce brands have ex0ansion into new markets; others have evolved into mobile apps to make their services even better. Therefore, it would be best if you thought about new ways you can expand your reach. Whether it means looking at a new demographic or adding another product or service to the ones you already have. E-commerce brands are constantly upselling their business; therefore, think about something more to offer your customers.
9. Update your website design
This might look a bit trivial in the grand scheme of things as an e-commerce brand; updating your website and the design can improve the conversion rate optimization of your business. You want to keep the customers engaged and offer new options to potential customers; a good website upgrade can do the trick. Ensure that you update your website from time to time. People love a good change, and although it might take some getting used to, it intrigues them.
10. Offer Discounts
It would help if you let the customers feel like you care about them, that you are solely about them having a great experience when they come on your platform. One Of the viable e-commerce strategies you can employ is providing discounts to customers from time to time. This is why you see brands talk about mid-year sales, Easter sales, and other discounts for special occasions. Also, it would be nice to throw in some freebies to reward customers.
Conclusion
Running an e-commerce brand can be grueling if you do not employ the right strategies. However, understand that you are dealing with people like yourself. Therefore, do not offer them the things that you cannot take. It is important to put customer experience first above all. This is the drive, so in implementing content marketing strategies, web optimization, and other ways of calling up your business, remember that your goal is to improve your customers’ standard of living of your customers and potential customers.
WHY YOUR BRAND NEEDS CUSTOMER ANALYTICS ONBOARDING
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Firstly, gone are the days when marketing was all about writing an email to 1000 people and generating some leads. As technology has spared no industry, Marketing has become all about technology now. Technology that can automate processes combined with tools that capture customer behavior data. Many Businesses are still struggling to track their customer behaviour and the demand for Marketing Consultants increased over the last few years.
The reality of customer analytics set up and onboarding processes at businesses today is a combination of process, people and technology. Customer analytics is known to be an effective way for brands to understand their customers to make wise business decisions and satisfy customers better. If you aim to excel in the business world of today, then understanding customer behavior, by all means, should be your top priority.
Customers are popping in daily in the marketplace and brands are trying their very best in understanding what the customers like and dislike to channel their actions in satisfying them. Therefore, customer analytics is an essential strategy for various brands out there.
There are effective analytic tools for carrying out customer analytics, and each of them is good in providing brands with vital information for customer satisfaction. However, customer analytics offers certain benefits to brands, and in this article, we’ll be reading through why your brand needs customer analytics onboarding.
Learn Customer Behavior To Offer Better Services
The main aim of customer analytics is to receive feedback from customers. However, the provided feedback is raw and needs to be utilized properly. Getting customer opinion alone is as good as useless if nothing is done with it in satisfying your customers. If you have managed to convince customers to participate in web analytics, you should move on to the second phase as soon as the analytics is complete. The data received from customers will be thoroughly analyzed, and the total outcome should make your brand come up with better ideas to satisfy the customers.
Even sending out a survey to customers with about 10 yes or no questions will give you better ideas on offering better services. You are not required to be a professional to clearly understand customer analytics. Here’s the idea: ask simple questions, get clear answers.
Improves Better Customer Relationship
Another reason why your brand needs customer analytics is its ability to improve customer relationships and trust. Most customers get attracted by a product and purchase it based on curiosity.
You should be certain that your customers are aware of who you are, also, that they are likely to come back later to patronize your brand. With customer analytics, your brand will be able to promote loyalty and recognition given that they keep the customers engaged. Customers will review your product or services and how it was of help to them. If positive, you find your customers coming back to you. Customers partaking in web analytics keeps them connected with your brand and remember it always. If you put out a feeling that their opinion matters, then they are more likely to return.
With Analytics Tools, Customer Analytics Is Easier Done
One of the advantages of today’s digital world is how things happen so quickly because it’s online. Credits to social media platforms, your brand can reach out to a large audience in a jiffy. Social media also lets you send out questionnaires and receive immediate responses. You can also conduct customer analytics via emails, or you attach it to your website and make it visible as possible.
No matter how you intend on doing it, make it quick, reliable, up to date, and engaging. With modern technology, you will be able to come up with captivating, funny, and engaging ideas to keep your customers interacted. The era of customer analytics isn’t gone, it’s still as active as ever and has a modernized approach.
Your Brand Gets To Learn Different Perspectives
In terms of product evaluation, each customer has an opinion to make. Customers with similar interests may respond differently to analytics. The interesting part of it is your brand gets to learn different perspectives from customers. In turn, your brand has a bigger picture of the needs of the customers, as well as enabling you to customize products and services. You might as well be inspired to produce and offer products and services that are beyond your present area of expertise.
Customers Seem To Be Honest In Analytics
Most of us might not be bold enough to express our opinion face-to-face, as it is easier written than said. However, writing your opinion is a lot more convenient than saying it out loud. Customers are willing to leave comments or feedback rather than responding directly, also, it is more convenient for customers especially if names are not required.
In the end, you might receive negative responses as well as positive feedback. But at this very point, getting a negative response shouldn’t be a problem to you, rather you should look into the problems the customer complained about and focus on fixing that issue so as not to get the same complaint again.
Your Brand Can Predict Customer Behavior
One of the most anticipated and debated topics in the marketing world of today is customer behavior. With web analytics or customer analytics, your brand can analyze customer behavior to satisfy them properly. Web analytics is an excellent way of gathering vital data and understanding your customer’s behavior. This might seem to be a bit tough given that it requires patience and effective analytics tools.
Learning more about the customers should be your brand’s top priority when aiming to increase sales. Before you satisfy the needs of a customer, you should have learned a lot about them and the services they need. Segmenting your customers into categories is also a clever idea as it helps you differentiate their purchases and make certain predictions.
Retain Initial Customers And Create Room For More
For every business, customer retention is a big deal as it promotes a better sense of stability and safety. Your brand should at least have a handful of genuine clients to boast of. Your brand’s monthly revenue relies on genuine and loyal customers, so retaining customers should be your brand’s concern.
It is crucial to be aware or predict the period each customer will remain loyal to you. Irrespective of the particular product or service that a sent-out questionnaire is focused on, ask your customers how long they have been using and benefiting from it. To make things easier for statistics, include questions with a time duration.
Conclusion
If you aim at running a market camping, increase your brand’s ROI, or promote brand loyalty, with customer analytics, you are assured of achieving all that. With customer analytics, you won’t only be offering your customers a better experience, but you will convert them into your loyal customers as well. This is a sure gateway to the long-term sustainability of your brand and if you are looking for a brand to help you achieve this and more, thinkprile is just the partner that you need to set up the right customer analytics on boarding and fixing up modalities so it increases your brand`s revenue in more ways than one.
ALL YOU NEED TO KNOW ABOUT OMNICHANNEL MARKETING AND AUTOMATION
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Nowadays, are you aware that a huge number of shoppers swing across multiple channels at a time? Yes, they don’t only swing across shops, they swing across multiple channels while shopping as well. In most cases, shoppers end up buying stuff online, even while present in a queue at a retail store. This is the reason why most retailers have gotten to recognize and utilize omnichannel marketing for their respective businesses.
Retailers have now been enlightened that to be at the top, they need to offer consistent and quality services to their customers in a way that is convenient for them. As a retailer, it’s high time you got in touch with omnichannel marketing and utilize it in improving your customer experience and boost your ROI as well.
Omnichannel marketing, being a regular topic among today’s marketers, you might have heard about it, or not. However, in this article, you will be reading through all you need to know about omnichannel marketing and automation.
What Is Omnichannel Marketing?
Omnichannel marketing is known to be marketing across various channels, aimed at providing consistent, and convenient shopping for customers. Still don’t get it? The idea is to create customer-centric communication with your target customers by utilizing various channels including emails, push notifications, etc.
In most cases, multichannel and omnichannel marketing get confused with each other, but they shouldn’t. However, irrespective of how similar they are, the two marketing strategies are different from each other. Similar to omnichannel marketing, multichannel marketing uses various channels for marketing alone. The top priority of multichannel marketing is offering choices for consumers, and not offering consistent shopping.
Omnichannel marketing is bound to a similar concept, and it doesn’t necessarily suggest using all the available communication channels. Omnichannel marketing and automation involve utilizing the channels so that each of them becomes part of a whole shopping experience.
Building An Omnichannel Marketing And Automation Strategy
Reviewing how most businesses created a strong omnichannel marketing and automation strategy to improve their customer experience, you will be able to see that certain guidelines were followed. Via websites, mobile apps, etc, various successful businesses have made it more convenient for customers to purchase items, book services, and so on, without queuing up to be attended to. Before you create a strong omnichannel marketing and automation experience, you should as well have an excellent strategy.
Plan The Customer Experience
Get to know your target customer’s channels, as well as their behaviors on all channels, then you map out a detailed plan based on the customer experience at all points.
Utilize Database While Strategizing
With the aid of online search results from customers, you will be able to know the behavior of your customers and provide solutions to their respective needs. You might as well minimize the churn by using the provided data properly.
Segment And Personalize The Journey
As you have gone through the provided data, you can now place users in the category they belong to based on their behavior. By doing that, you can easily personalize the interaction for each of your subscribers.
Be Right With The Context
The context is a critical aspect of an omnichannel marketing and automation strategy. An audience receiving the wrong message at an inappropriate time might make the users not engage with you. Be sure the context you wish to send aligns with the user’s activity and send it at appropriate times, mostly at active hours.
Choose The Right Marketing And Automation Tools
Utilize the right marketing and automation tools to carry out your strategy from start to finish. Be sure you conduct thorough research before choosing the one best for you.
Your Business Should Be Customer-Centric
This is a very crucial step to be considered, because, with untrained employees that are not able to provide consistent customer experience, there’s no kind of strategy that might help you.
Benefits Of Omnichannel Marketing And Automation
Various benefits can be derived from omnichannel marketing and automation. Ranging from convenience to brand improvement, let’s look at what omnichannel marketing and automation have to offer to our businesses.
Makes Things Convenient For Subscribers
For omnichannel marketing and automation to work for you, you are required to create a strong communication medium that would let you freely communicate with subscribers on various channels, at all stages of the journey. With that, vital information from you will be received by your subscribers in the most convenient manner.
Let’s You Keep In Touch With Customers
If the phone number and email address were provided by customers, then you will be able to reach them via emails and SMS. Your customers are likely to view and read these messages via their desktops when working or from mobile phones while going home, during breaks, evenings, or on weekends. Credits to omnichannel marketing and automation, your promotional emails and SMS is likely not to slide unnoticed.
Reduces The Chances Of Losing Subscribers
In most cases, some subscribers may not be active on their respective channels for a while, don’t freight, this doesn’t necessarily mean that they have been lost forever. Even if a subscriber starts using a different phone number, you will still be able to reach out to them via their emails. Applicable to if a subscriber starts using a new email, you can reach them via their phone numbers.
Makes The Brand Reach Out To The Public Easily
With omnichannel marketing and automation, you will be able to reach out to people who are active on any chosen marketing channel with appropriate messages, which in turn boost sales and revenue.
Offers Better Automation Possibilities
You will be able to automate your marketing by utilizing all the available data you have on your customers in your automation system. This is best for customers, given that they can interact with your brand via available channels and select the ones best for them.
Integrated Channels Available For Omnichannel Marketing And Automation
Using Emails seems to be easier, but it doesn’t make it less effective. Also, email is not the only available channel for reaching out to customers about your business. As of today, business brands use multiple channels such as Viber, SMS, various social media platforms, and emails as well to reach out to subscribers concerning their offers.
A key point to note here is that there’s no sort of competition going on among these marketing channels. Customers who provide their email address will receive emails from the brand, as well as opt-in Viber users, and customers who didn’t provide their email addresses or don’t use Viber will get notified via SMS. This way, a brand can notify all obtained contacts. This is a great way businesses use omnichannel marketing and automation to boost their revenue as well as transactions.
Adopt Omnichannel Marketing And Automation Strategy For Your Business
Starting with omnichannel marketing and automation is as simple as choosing a marketing platform that is best for your business. Getting started? Here are things to look for in a marketing and automation channel platform:
- Go for platforms that let you personalize interaction with customers.
- Platforms that provide marketing campaigns.
- Platforms that can create customer profiles.
- Platforms that collects all necessary data
- Platforms that see all customers being valued.
However, you should make time to analyze your customer journey. Go through the data you have acquired and try as much as you can to learn more about your customers. With that done, then go for platforms that help customers interact properly with your brand.
Conclusion
To create a strong omnichannel marketing and automation strategy, businesses should adopt various channels like emails, Viber, SMS, and various social media platforms, as earlier said. There are no mandatory rules in regards to the tools businesses should utilize and how they should use them, but it all depends on the kind of business you run, as well as your target audience.
However, the idea is to be creative enough to have a better approach to customer interaction. As of today, customers can interact with businesses via emails, social media, websites, etc. But in reality, customers make use of few channels to interact with businesses, given that it’s convenient enough for them. Hence, businesses should adopt more channels to their marketing and automation strategy to be able to reach out to a better audience. This is why they need our expert team at thinkprile to help them break down their omnichannel marketing and automation so they can get more out of their brand.
DIGITAL ONBOARDING BEST PRACTICES
Business success in today’s world requires it to be online and businesses have to enable all customer transactions and conversations online. Entrepreneurs and business teams responsible for this transition have to ensure the following points are taken care of during the Digital Onboarding process to achieve positive results.
- Search engine friendly website
Digital Onboarding should make sure that your company website gains traffic through Search Engines. It’s not only the cheapest form of traffic but also effective in the long run. To improve rankings of your website on Google and other search engines, you must ensure your website is correctly optimized. Making your website search engine friendly means Google and other search engines can easily access the website, interpret content effectively and catalog it into their database. It is crucial because it will help your clients find your product and services easily.
Another factor to make your website search engine friendly is using the appropriate keywords. Using the right keywords enables your website to appear in relevant search results. Aside from keywords, website page optimization is significant. By optimizing your page, you send the right message to search engines on what your page talks to the customers.
- Social Media Presence, where it is required & Going Local
Aside from having a functional website, it would be best to consider opening a social media account on different platforms where you can easily reach out to your targeted audience. The advantage of using social media is to enable potential clients who may not know your brand or come across your website directly to know more about your company.
However, before settling for a particular social media platform, you need to know your targeted customers and research the platform where you can effortlessly get your message across. For instance, if your targeted audience is specific professionals, you need to explore the social media platforms used mostly by those professionals and create content that appeals to them. It’s not wise to be present across all social media channels, this also increases your effort to be up to date and utilise all the features.
With the proliferation of local social media channels, it’s very important to understand what customers can be reached through them and utilize them as part of your social media strategy. With local social media, you can further advertise your brand, generate a back link for potential clients to access your website to know more about your brand products and services.
- Omnichannel Conversations
In business, maintaining ANYWHERE and ANYTIME communication with your clients is very important. The omnichannel conversation is the ability of a business to maintain contact with its customers across multiple channels. It is easier for your company representative to keep in touch with current and potential clients, irrespective of the channel the clients are using. As a brand, you must ensure your clients can communicate with you round the clock and across various channels. When you provide them with the correct information, it helps you build a loyal and more robust brand.
These days, omnichannel communication and marketing platforms exist which allow all your communication channels to be integrated into a single platform, making it easy to know more about your clients. The advantage of omnichannel conversations is to provide insights into your customers.
The data you have about your clients can be used for predictive analysis and crucial in making informed marketing decisions. The database can also serve as a great source of information about your existing and potential clients. So, with this valuable information at your disposal, you can create efficient and sales marketing strategies for your company.
Furthermore, when your customers realize the information from your company meets their needs, it makes them happy, and happy customers can be the best advocate of advertising your brand.
- Analytics and Measuring success
Tracking data on your platform is vital in evaluating your business performance. It will be wrong to carry on with your business based on the assumption that everything is going as planned. Instead, it would be best to regularly evaluate your business performance to know your company’s strengths and weaknesses.
Through analytics, you can get insight into your customer trends, understand their demography and other relevant information to expand the frontier of your business. It also helps to make informed marketing decisions. Also, analytics provides information on the impact of change in marketing strategies. Analytics also gives the effectiveness of your campaigns and helps adjust and optimize them.
Analytical reports should be seen on a weekly and monthly basis to get the overall direction right.
- Find an appropriate consultant
Digital onboarding can be a tedious task but not insurmountable. If you are new to the digital space, you may find it difficult at first. But with support from experts in the field, you can achieve your desired objectives. Before hiring a consultant to handle your company’s digital onboarding project, your decision on who to hire should be influenced by the consultant’s experience on the job.
Digital onboarding is not a project that everyone can handle. Therefore, you must ensure anyone handling the project has all it takes to deliver. Firstly, the consultant must understand what your brand stands for, especially your company’s vision, mission, and by extension, your core values. Having in-depth knowledge of your company will help the consultant develop programs that can attract clients to your brand.
Secondly, the consultant must understand your industry mode of operation. Although digital onboarding can be used across different sectors, what works for one company may not work for another. For instance, a company operating in the health sector approach to digital onboarding will differ from a company operating in the financial sector because they offer different services, and their targeted customers may not be the same. So, the consultant you are hiring must be able to understand how your industry works. As an expert in this field with years of valuable experience, you can reach out to us to find out on how we make digital onboarding easier and comprehensive.
Finally, have clear and quantifiable quarterly results and have monthly conversations about the goals. this will keep the digital onboarding process smooth and focused.